365agency: Establishing a Digital Foundation with a Custom Website, CMS, CRM, and Design
- Laravel
- Livewire
- Alpine
- MySql
365agency approached Cogneiss to establish their digital presence, as they had no prior website or online infrastructure. The project involved building a completely new website from scratch, designing a brand-new visual identity, and integrating a custom content management system (CMS) along with a customer relationship management (CRM) platform. This comprehensive solution would help 365agency enhance their brand, manage internal processes efficiently, and connect better with clients.
Industry
- Realestate
Scope
- Website
- Web Application Development
- Web Design
- CMS
overview
In a market as competitive as real estate, effective project and client management are keys to success. Realteo came to us and they were looking for a sophisticated SAAS model where it would be easier for the real estate builders in managing numerous elements across various builders which was taking way too much time. We wanted a combined SAAS web app and ERP solution that would take care of project overview, customer communication as well as inventory management. So Realteo was born : A web application that is meant to keep pace with the new requirements of modern real estate developers.
Challenges
Establishing an Online Identity from Scratch:
Since 365agency had no prior website or digital presence, one of the first challenges was creating an entirely new online identity. This involved building the brand visually, defining their services in a way that would resonate with potential clients, and ensuring their site reflected their professional ethos.
Designing an Intuitive and Scalable CMS:Information on clients, inventory and project timelines were bouncing around between platforms causing inconsistencies and potential mistakes.
Creating an Effective CRM for Client Management:
With no previous CRM system in place, 365agency needed a platform to manage client relationships from initial contact to project completion. The CRM had to streamline their sales and follow-up processes, automating certain interactions while maintaining a high level of personalization.
Scalability and Performance:
Since this was their first foray into the digital space, the platform needed to be built with future growth in mind. The solution had to be scalable and able to handle increasing traffic and additional features, without compromising on performance or security.
Solution
Cogneiss delivered a fully customized solution, building a website, CMS, and CRM from scratch, all integrated within a visually appealing and functional platform.
Features
Cogneiss delivered a fully customized solution, building a website, CMS, and CRM from scratch, all integrated within a visually appealing and functional platform.
Custom Website Design:
We created a unique and engaging design that reflected 365agency’s brand identity, ensuring a modern, professional, and user-friendly interface. This was the first step toward building their digital presence.
CRM (Customer Relationship Management):
The custom CRM provided tools to manage leads, track client interactions, and automate follow-up communications. This enabled 365agency to streamline their client management processes, ensuring efficient and timely communication
CMS Development:
Using Laravel and Livewire, we developed a highly intuitive CMS that allowed 365agency’s team to manage website content easily and without the need for technical assistance. The system was designed with scalability in mind, ensuring it could adapt to future content demands.
Responsive and Mobile-First Design:
We implemented a mobile-first design approach, ensuring that the website provided a seamless experience on all devices. Whether clients accessed the site from a desktop or mobile, they experienced fast load times, easy navigation, and engaging visuals.
Scalability and Hosting:
We hosted the platform on AWS, ensuring that the system was secure, scalable, and able to handle future growth. This set up 365agency with a foundation that would support their long-term digital strategy.
Implementation
We conducted a series of long, in-depth interviews with the client to get a better understanding of what they wanted out of their software project, and documented key workflows and details requirements.
We created wireframes and prototypes to reflect the client’s vision through our innovative interface design focusing on user-centric ease of use and functionality.
Rigorous testing was performed, including unit, integration, and user acceptance testing, to ensure that the platform met the client’s exacting standards.
Once the system was deployed, we conducted user training sessions to ensure the client’s team could utilize the platform effectively.
Results
The platform provided 365agency with a complete digital solution that not only established their online presence but also significantly improved their internal operations. With a new website, CRM, and CMS, they were able to manage their business processes more efficiently and engage more effectively with clients.
Key Outcomes:
Successful launch of a completely new digital presence with an engaging and professional website.
Simplified content management processes with the CMS, saving time and resources.
Improved client engagement and follow-up processes through the integrated CRM, leading to better client relationships and higher retention rates.
A scalable platform ready for future expansion and additional features.
