PF Industries
- Laravel
- React
- React Native
PF Industries, a leading manufacturer of furniture and furnishings for the hospitality industry, needed a dynamic online presence that reflected their commitment to quality, durability, and design. With over 30 years of manufacturing experience and a unique perspective as hotel owners, PF Industries approached Cogneiss to create a comprehensive digital platform that would showcase their extensive product catalog while enhancing user experience. The result was a responsive, visually compelling website that streamlined product exploration and communication with clients.
Industry
- Realestate
Scope
- Web Development
Objectives
PF Industries sought to accomplish several goals through their website revamp:
Modernize the website’s look and feel to match their design-centric brand.
Showcase their wide range of product offerings, including case goods, seating, drapery, and accessories for the hospitality sector.
Enhance the user experience by making it easier to browse collections, view detailed product specs, and inquire about products.
Establish an effective B2B communication channel between clients and the sales team.
Process
Discovery & Research
Cogneiss began with an in-depth discovery phase, analyzing PF Industries’ existing website and digital footprint. The team studied their core offerings—furniture collections designed for hotels, resorts, and other hospitality businesses—as well as their customer base and key stakeholders.
Design & Development
The website design was driven by the need to highlight the quality and variety of PF Industries’ products. Cogneiss adopted a minimalistic yet engaging design, emphasizing large, high-quality images and easy navigation.
Key features included
A clean and organized layout that categorized products by type and collection, such as “Case Goods Collections,” “Bed Frame Collections,” and “Seating Collections”
Interactive product galleries that allowed users to view products from different angles and download detailed PDF specifications.
Optimized mobile experience, ensuring that clients could access the site easily from any device.
Efficient inquiry forms, enabling potential clients to quickly reach out to the sales team for quotes and additional information.
Key Features Implemented
Product-Centric Navigation: The site is designed to prioritize product exploration, with sections dedicated to popular collections such as the Olivia and Rosy Cozy lines. Each collection is presented with high-quality images, detailed descriptions, and easy access to more information or downloadable content.
Responsive Design: Understanding that many business users access sites via mobile devices, Cogneiss ensured that the PF Industries site was fully responsive, maintaining functionality and aesthetics across all screen sizes
Streamlined Communication: The new contact system facilitates easy communication with potential clients. Users can fill out a form, email directly, or call the company via mobile-friendly links, enhancing lead generation.
Results
Since the launch of the new website, PF Industries has seen notable improvements in user engagement and client inquiries. Their revamped digital presence now accurately reflects their leadership in the hospitality furniture market, while the streamlined product navigation and inquiry system have made it easier for clients to explore their offerings and connect with the sales team
Key outcomes include:
Increased user traffic and engagement metrics, with clients spending more time exploring collections.
Improved lead generation through more accessible contact forms and detailed product pages.
Enhanced brand perception, with a website design that mirrors PF Industries’ commitment to high-quality, stylish, and durable furniture solutions.
Conclusion
Cogneiss delivered a user-friendly, visually appealing website for PF Industries, tailored to meet the needs of their hospitality-focused clientele. Through thoughtful design and seamless functionality, the new website not only serves as a digital showroom but also as an effective lead generation tool that supports PF Industries’ continued growth in the furniture manufacturing sector.
