Hertz Architects
- Laravel
- React
- React Native
Hertz Architects approached the development team to create a website that reflected their design ethos—bespoke, user-focused, and sophisticated. The aim was to highlight their impressive portfolio, allowing prospective clients to easily explore their range of services and projects while reflecting their design sensibility and commitment to quality.
Industry
- Realestate
Scope
- Web Development
About the Client
Hertz Architects is a multidisciplinary design firm founded in 2017. Based in Vadodara, India, it focuses on architecture, interiors, and landscape design. The firm was created by four friends, Harshal, Ronak, Tushar, and Zain, who shared a passion for design. The practice has evolved to handle diverse projects across various sectors, including residential, commercial, and hospitality architecture.
Objectives
- Showcase completed and ongoing projects with visual clarity.
- Create a streamlined navigation for different design categories such as residential, commercial, and hospitality projects.
- Develop a clean, responsive design that aligns with the firm’s minimalist and high-end design philosophy.
Challenges
Visual-First Presentation: Hertz Architects’ design portfolio is a cornerstone of their brand, necessitating a visually dominant website layout that effectively showcases high-quality images of their projects while maintaining website performance.
Portfolio Categorisation: With a broad array of projects—spanning architecture, interiors, and landscapes—it was crucial to organize these in an intuitive manner, allowing users to filter by project type while not overwhelming them with too much information.
Client Engagement: Hertz wanted to maintain a personal touch by making the website approachable and user-friendly, reflecting the firm’s client-centered approach in design.
Design & Development Process
Research & Planning: Understanding Hertz Architects’ brand identity was the first step. The design team worked closely with the client to map out the website structure, focusing on how to present their portfolio dynamically while maintaining ease of navigation.
Visual and Interactive Design: The website’s design incorporated a minimalist aesthetic to mirror the architecture firm’s own design style. Emphasis was placed on large, high-resolution images with minimal text for each project, creating a gallery-like experience. The website was also designed to be mobile-responsive, ensuring that the visual impact remained consistent across devices.
Content Management: A content management system (CMS) was developed to allow the Hertz team to update project details, images, and client testimonials without needing technical expertise. This helped in keeping the portfolio updated in real-time as projects were completed.
SEO Optimization: To improve visibility, the site was optimized for search engines with attention to key architecture-related search terms, meta descriptions, and a fast-loading experience even with heavy image files.
Results
Improved Client Engagement: The new website has helped in creating a strong online presence, showcasing their unique portfolio to a broader audience.
Increased User Retention: By incorporating a streamlined project gallery, visitors could easily navigate through the diverse project categories, significantly increasing the time spent on the website.
Enhanced Brand Identity: The minimalist, visually rich website design has reinforced Hertz Architects’ brand as a modern, client-focused, and creative firm.
Key Features
Portfolio Filter System: Visitors can filter projects by category—architecture, interiors, or landscape—allowing them to focus on areas of interest with ease.
Dynamic Visual Presentation: Each project is presented with high-resolution images and concise details, giving users a clear understanding of Hertz’s design approach.
User-Friendly CMS: Hertz Architects can now update their projects and content effortlessly, keeping their portfolio current and relevant.
Conclusion
The successful development of Hertz Architects’ website has enabled the firm to better represent their work online, attract new clients, and maintain a consistent brand image across digital platforms. The project is a prime example of how thoughtful website design can enhance a company’s ability to communicate their unique approach and connect with their target audience.
