Skip links

Beyond my expectations, The designs he created were impeccable. - John Walker, COTIQU

Very talented team, responsive and extremely helpful developer. I can not recommend highly enough. - Colin M., Loogaroo

Cogneiss Team is a pleasure to work with, Very prompt and has good communication skills. - Chris Bockish, Fusion CRM

Lecto Beds

Lecto Beds

Hospitality, E-Commerce

Lecto Beds needed a digital platform to showcase their product offerings while ensuring a seamless experience for hotel procurement teams. The goal was to build a website that would convey the brand’s values—durability, innovation, and comfort—while streamlining the purchasing process.

Industry
  • Hospitality
  • E-Commerce
Scope
  • Web Development
A computer monitor, laptop, and tablet arranged on a soft pink background, showcasing modern tech for hospitality e-commerce.
On a cheerful pink backdrop, a computer monitor, laptop, and tablet are displayed, representing hospitality e-commerce innovation.
01.

About the Client

Lecto Beds is a supplier of high-quality, heavy-duty metal bed frames, primarily catering to the hospitality industry. The company specializes in platform bed bases, which are durable, easy to assemble, and designed to support both comfort and functionality for hotels and motels across the U.S. Their innovative bed frames are available in multiple sizes, including Full, Queen, and King

02.

Objectives

  • Develop an intuitive and responsive website that highlights the technical specifications and unique selling points of each product.
  • Incorporate a user-friendly product selection and ordering system.
  • Ensure the website is mobile-friendly, allowing customers to access product information on the go.
  • Create a visually appealing design that reflects the reliability and professionalism of the Lecto Beds brand.
A computer monitor, laptop, and tablet arranged on a soft pink background, showcasing modern tech for hospitality e-commerce.
A tablet displaying the Lecto Beds website, showcasing hospitality e-commerce solutions for web development.
03.

Challenges

Technical Details Display: Lecto Beds needed to clearly present detailed technical specifications, certifications, and features for each bed frame, ensuring that procurement teams could easily assess product suitability.

Streamlined Purchasing Process: The website required an ordering system that was straightforward, yet sophisticated enough to handle large, bulk orders from hotels.

Visual Presentation of Durability: Conveying the strength and longevity of the product through design and content without overwhelming the user with too much technical information.

04.

Design & Development Process

Discovery & Strategy: The team conducted workshops with Lecto Beds to understand the buyer journey, focusing on the needs of hospitality procurement teams. The digital platform had to combine visual appeal with a robust product showcase.

User Experience Design: An intuitive navigation system was developed to allow users to quickly browse products, view specifications, and make informed decisions. The product pages highlighted the unique selling points—like fire resistance, zero maintenance, and high weight capacity—while providing easy access to installation videos and guides

Technical Implementation: A fully responsive design ensured that the website was accessible across devices. The site was built with scalability in mind, allowing Lecto Beds to expand its product offerings and accommodate future needs, such as multi-language support for international clients.

E-Commerce Integration: Although not a full-fledged online store, the website integrates a product selection and inquiry system that allows hotels to request quotes and place bulk orders easily. This was complemented by backend infrastructure that could support easy content updates and product management.

05.

Results

Enhanced Brand Perception: The sleek, modern design and easy-to-navigate platform elevated Lecto Beds’ digital presence, aligning with their brand values of durability and innovation.

Increased Engagement: The integration of product details, videos, and technical specs on a user-friendly platform led to increased time spent on the site by potential customers.

Streamlined Inquiries: The bulk order request system improved efficiency, making it easier for large-scale hospitality clients to inquire and order.

06.

Results

Enhanced Brand Perception: The sleek, modern design and easy-to-navigate platform elevated Lecto Beds’ digital presence, aligning with their brand values of durability and innovation.

Increased Engagement: The integration of product details, videos, and technical specs on a user-friendly platform led to increased time spent on the site by potential customers.

Streamlined Inquiries: The bulk order request system improved efficiency, making it easier for large-scale hospitality clients to inquire and order.

07.

Key Features

Interactive Product Pages: Each product page includes detailed specs, 360-degree views, and installation videos, providing comprehensive information for decision-makers.

Mobile Optimization: A fully responsive design ensures that procurement teams can access Lecto Beds’ products from any device, whether in the office or on-site at hotels.

Content Management System: The backend CMS allows Lecto Beds to easily update product listings, specifications, and other critical information, ensuring the platform remains current and relevant.

08.

Conclusion

The digital platform created for Lecto Beds has successfully positioned the brand as a leader in the hospitality bed frame market. By focusing on both visual appeal and technical functionality, the new website meets the needs of its target audience while showcasing the company’s commitment to quality and innovation.

Leave a comment

🍪 This website uses cookies to improve your web experience.